IDEATION AND DEVELOPMENT
• Business opportunity assessment (market and competitive landscape);
• Analysis of unmet customer needs;
• Device idea discovery;
• Market access, reimbursement USP and value proposition generation.
PREPARATION FOR LAUNCH
• Device development: proof of concept, validation and usability studies;
• Development and refinement of the value proposition;
• Communication preparation.
• Market analysis: competitive intelligence, definition of pipelines, etc;
• Develop B2B partnerships;
• Identify sales opportunities;
• Business development via KOL and distribution channels;
• Device/brand positioning and value proposition for target markets.